Potential customers and existing customers come to your website looking for information about what your business does and who you are. Providing clear information that is easily accessible will help bring in more business. Here are some examples of what should be on your website, take the time to write thorough and clear to keep communication flowing and make sure that you don’t leave any page blank.
Home Page
The home page of your website should be an easy to follow synopsis of everything having to do with your business. What do you do? Where are you located? Who are you? Do you have any awards, great reviews, or something special to set you apart from your competitors? All of this information should be on your Home Page in an organized and clear layout.
About Us
The About Us page can take a few different forms depending on how you want to represent your business. Some business owners like to write their ‘story’ and give detailed information about themselves and their work. Other business owners like to give a brief synopsis of their company and their work. This page is a place that can have a lot of personality, or be more formal. Potential customers and clients just need to feel confident in your business and trust your integrity.
Frequently Asked Questions (FAQ)
Depending on what your business does having an FAQ page can really instill confidence and trust in your new customers. People come to your website looking for information so giving them a page that can answer their questions quickly and directly is exactly what they want. If you perform jobs or services that are complex or expensive having a little more information about what is done can help people decide if your service is right for them.