Most of us have experienced the struggle that comes with trying to market a brand. In any competitive market, it is important that your marketing strategy stands out. Creative marketing …
13 Ways to Grow Your Email Newsletter List
13 Ways to Grow Your Email Newsletter List Looking for fresh methods of acquiring subscribers to your email list? Some of the tried and true methods are still just that- tried …
Top Marketing Trends for 2016
Top Marketing Trends for 2016 As December comes to an end, it’s time for business owners to map out a marketing plan for 2016. Although some fads and trends …
Top 6 Tools to Automate Your Business
Top 6 Tools to Automate Your Business As we roll into 2016, you’ve surely noticed the ever-increasing automation of many aspects of running a business, including marketing. There are a wealth …
Cutting through a Saturated Market
Cutting through a Saturated Market Cutting through the chaos and noise in a Saturated Market is tricky. By now, you’ve likely heard a bit about “content marketing”, an effective way to …
30 Magic Marketing Words
30 Magic Marketing Words Language influences emotions and persuades action, and certain words can lead to boost in response and conversion rates. Try testing these 30 magic marketing words in your next …
What Is the Deal With Denny’s Social Media?
You know Denny’s? That chain diner that you can find just about anywhere, with the commercials about pancakes and hamburgers and other innocuous foods, and the plain style interior? That …
The SEO Cycle (Infographic)
As a marketing company that deals in web development and SEO, we often find ourselves hitting the same roadblocks when attempting to explain how search engine optimization works in the …
Digital Marketing Tips Masterpost
In previous posts, I’ve complained about how you can find a million different articles all about the same subject. As the company social media mogul, I wade through a deluge …
Stevenson Advertising Social Media Campaign Update
At the start of last month, we announced that we’re throwing our metaphorical hat into the metaphorical social media ring. We drew up a plan and have been faithfully active …
How To Come Up With Valuable Blog Post Ideas
When it comes to blogging, writing the post is really only half the battle. A lot more goes into it, and no small part of that is coming up with …
Slideshare: Ghost 0.4 Walkthrough & Review
So last week I tried out two new content-related things. First, I signed up on the Ghost blogging platform website and downloaded their application. I’ve heard a lot of good …
The Importance of Regular Website Maintenance
A lot of people seem to think that you can pay a person to make you a website and then just have it sit on the Internet for the foreseeable …
Top 8 Things That Make Your Content Unshareable
As the content manager, I also function as content curator – meaning I spend time each day looking through content that’s been created and shared by others and deciding whether …
How to Make Unskippable Video Ads
It can be really frustrating to spend so much time, energy, and money on an online video ad just to have people skip over it after five seconds. Why even …
To Do for 2014: Create a Content Calendar
Taking the time to sit down, work out these issues, and put everything on paper (or on a digital calendar) helps to put your mind at ease. If you go …