You know Denny’s? That chain diner that you can find just about anywhere, with the commercials about pancakes and hamburgers and other innocuous foods, and the plain style interior? That …
Did You Know That You Can Learn Coding For Free?
No, this isn’t a scam. We’re not even offering the service! We swear! What I’m talking about is actual, real, non-scam sites that will help you learn how to code …
Google Contact Lens Camera Patent & What It Could Mean For Marketing
Everybody’s been talking about Google Glass, especially since they announced that people will be able to get their hands on the futuristic new product as Google opens up shop for …
The SEO Cycle (Infographic)
As a marketing company that deals in web development and SEO, we often find ourselves hitting the same roadblocks when attempting to explain how search engine optimization works in the …
Digital Marketing Tips Masterpost
In previous posts, I’ve complained about how you can find a million different articles all about the same subject. As the company social media mogul, I wade through a deluge …
Stevenson Advertising Social Media Campaign Update
At the start of last month, we announced that we’re throwing our metaphorical hat into the metaphorical social media ring. We drew up a plan and have been faithfully active …
How To Come Up With Valuable Blog Post Ideas
When it comes to blogging, writing the post is really only half the battle. A lot more goes into it, and no small part of that is coming up with …
Slideshare: Ghost 0.4 Walkthrough & Review
So last week I tried out two new content-related things. First, I signed up on the Ghost blogging platform website and downloaded their application. I’ve heard a lot of good …
The State of SEO: Digital Public Relations
What is SEO in 2014? The nature of SEO changes a bit each time Google updates the algorithm that determines search engine rankings. But each update has led us away …
The Importance of Regular Website Maintenance
A lot of people seem to think that you can pay a person to make you a website and then just have it sit on the Internet for the foreseeable …
Announcing the Stevenson Advertising Social Media Campaign
Hello, blog readers! This is an official announcement that we’ve launched a new social media campaign, which will be going strong for at least three months, and hopefully many years …
Top 8 Things That Make Your Content Unshareable
As the content manager, I also function as content curator – meaning I spend time each day looking through content that’s been created and shared by others and deciding whether …
Setting Realistic Small Business Social Media Goals
We at Stevenson Advertising have been gearing up to take a real dive into the online marketing world. We’re expanding our web design and content marketing departments and looking into …
Future Proof SEO for Your Website
While it’s seemingly impossible to predict how search engine algorithms will evolve over time, it is fairly easy to spot trends. There are consistent messages that make up the reasons …
Responsive Design: Can You Browse Your Website on a Toaster?
Yes, a toaster. That was not a typo. There are already smart houses with WiFi panels and LED screens in every room and kitchen appliances with display screens that allow …
Animating with Adobe After Effects
Adding animated video to your website is a great way to reach your potential customers in a fun and memorable fashion. Fun is the key. Grabbing people’s attention and …
Google Authorship Part 2: How To Get It & Where It’s Going
Last week, we introduced you to Google Authorship and the benefits of getting your picture on a search engine results list. You’re probably wondering how you can get in on …
Google Authorship Part 1: What it Means for Your Business
Google Authorship has been around for a few years, and it has been getting increasingly popular since its release. In December of 2013, Google took it up a notch with …
Consumer Data: The Backbone of Your Marketing Campaign
Last week, we talked about how good content marketing requires planning in order to be successful. This remains the same with any kind of marketing or advertising efforts. I’ve seen …
To Do for 2014: Create a Content Calendar
Taking the time to sit down, work out these issues, and put everything on paper (or on a digital calendar) helps to put your mind at ease. If you go …