The 4th of July is next weekend, is your advertising and sales plan in place? Summer is getting into full swing, so plan a sale to coordinate with the holiday, there is already hype around July 4th in Seattle.
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July is a popular time to run specials for businesses with special advertising campaigns. Popular titles for July advertising are things like Independence Day Sale or even Christmas in July, which are great ploys to mix up your advertising strategy. Some months lend themselves to a more fun spirited ad campaign. Taking advantage of this popular month can really increase your sales and traffic.
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Take advantage that people are already out shopping the sales and try to make it work for your store. Having a sign holder waving people into your store, banners outside, and other physical things marking your building are a way to draw people in that are already out and in the mindset to shop. This might be a great time for your business to try radio advertising to reach people in their cars on the way to their events. Use bright colors; show your July theme loud and proud.
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Have a cookout if you have a parking lot. Offering some type of food is great for bringing in people. Anything from popsicles on a hot day to grilled hot dogs will encourage people to come stop by, and it makes your business more family friendly.
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Present your sale as extra special and unique. Use visual aids and wording in advertising to really hype your sale. Everyone and their brother is having a sale, what makes yours different. Great atmosphere? Unique products? People are already out and about shopping; remind them why they can’t miss your sale.
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Offer a summer-inspired freebie. Everyone loves free things; offer an incentive to go along with each sale. Summer is just hitting its main stride by mid-July so offer a freebie incentive that is cost proportional to the item they purchase.