Video Marketing: 4 Undeniable Benefits
Every business owner must continually find ways to get their products and services in front of potential customers. A well made video can play the hero role, highlighting the best of what you offer- without breaking the bank! Using video to deliver your message is one of the most effective forms of online advertising.
An excellent commercial message will incorporate a “call to action” that will increase the effectiveness of your website. Need convincing? Here are 4 more undeniable benefits to video marketing:
#1: An Educated Consumer is a Buyer
Whether it’s a 30 second clip for your website, a commercial for TV and YouTube viewing, or an informative “how-to” video, the numbers are in, and they are clear!
- 84% of consumers are more likely to purchase a product after seeing it in use on video
- 68% of consumers will spend at least 2 minutes watching a video about a product they plan to purchase.
- 78% of people watch at least 1 video online a week
- 55% of people watch at least 1 video online every day
#2: Move to the Front, Organically
Google is always happy to serve up video results for whatever you’re searching for. In fact, it’s increasingly rare to see search results without any video options, as Google considers video to be just as important as regular website pages. Video marketing increases your overall SEO/SEM grade with search engines, helping you expand and improve your reach on their search results!
#3: Keep Current = Stay Relevant
If your marketing is not mobile friendly, there’s a good chance it is invisible to the masses. Mobile compliant marketing is a key component these days, and increasingly so!
- Online video now accounts for over 60% of all mobile traffic (even higher on certain networks).
- 30 second mobile video ads have an 88.3% completion rate!
Video also allows for immediate and easy interaction with viewers (potential customers), where they can provide you with feedback, add comments, and ask buying questions. This also allows you to learn more about your customers, making it easy to gauge their response and refine your approach.
#4: “Sharing is Caring”
Video is shared easily and frequently, and is a gigantic aspect of all social media activity. Finding creative ways to get in front of potential customers is much easier with video, and can be shared with a quick click of a mouse. Video also lives forever, making it incredibly cost-effective over time. Whether on your website or through social media, video content is always online, working for you without an ongoing effort or recurring cost!
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